Readings

Readings

Topshop

The preferred reading would be women aged 13-30 that are interested in buying clothes.

Preferred reading

Teenage girls up to 20's will take he preferred reading for Topshop. This is because they take in and recognise what the website it selling.

Oppositional reading

Males of most ages will take the oppositional view because they have no interest in teenage/womens clothing. So they will make a conscious rejection to go in the shop or on the website.

Negotiated reading

Women older than the preferred reading age would understand the interest that women would have in topshop's clothes but would not themselves want to purchase them.

X-factor Mediation process

X-factor Mediation process

Abby & Lisa

Representation

They are ages 17 & 18 so represent teenagers in age. Also as they are only teenager they are not going to be a lawyer or doctors which represent the middle lass they will most likely be representing working class. Both of them are English.

Mediation

Someone probably a producer has made a decision to include this audition in the TV edit because it is an unusual moment that has never happened on any X-Factory audition before. It would also be exciting for viewers to watch as they would want to know the build up to the punch. The camera person has chosen to film the build up to and the actual punch aswell as the judges reaction to it because it will all be interesting for the view to watch.

Sexuality

Geordie shore-Tv show

Geordie Shore is a negative and exaggerated representation sexuality which reflects badly on the northern stereotype. It represents the cast as getting drunk, partying and having sex. This is all shown very clearly to the audience watching which then impacts onto ideologies.

Race
TV show-Hollyoaks

Race is represented negatively on Hollyoaks specifically with Sonny a police officer for Hollyoaks village. sonny is represented as a dodgy police officer as he has murdered and has a lot of secrets that he will go out of his way to keep because as shown in the the image above he is punching someone.People stereo type black people to be involved in a lot of crime and as sonny is black it is furthering this stereo type.

Age

Film- angus thongs and perfect snogging

The film positively represents teenagers as they are not doing anything bad for example.breaking the law. Also the lead character played by Georgia Groome, who showed Georgia's many different sides from a self-obsessed drama queen to a caring and insightful young woman.The changes Gerogia goes though are realistic to many that the modern teenager will go through today and we also see many accurate stereotypes which do not reflect badly on teenagers.

Gender-The big bang theory

Gender

TVshow-The big bang theory

The Big bang theory negatively represents penny (the female lead) because even thought she is seen as part of the guys group she also has been represented as a 'dumb blonde'. This is because of her lack of academic knowledge especial around the guys group.

Sheldon: I need your help in a matter of semiotics.
Penny: What?
Sheldon: Semiotics, the study of signs and symbols as a branch of the philosophy related to linguistics.
Penny: Okay, honey, I know you think you are explaining yourself, but you're really not.

Not everyone was a fan, though. Many viewers were annoyed by the Penny character (Kaley Cuoco), a waitress/actress next door that the show treated as pretty much a trophy to be earned—a pretty, dumb woman who was supposed to be opposite of the smart guys.

Class-Under class

Class-Under class

News paper-Telegraph

Benefit street

Benefits Street moves to Stockton

The new series of the controversial show will take place in Kingston Road in Teesside

This representation this gives of the under class is negative.This is because it stereotypes all long term unemployed people as living of benefits and not wanting to get a job. 'The vast majority of people know that the programme plays to negative stereotypes and I'm certain it won't reflect the amazing sense of community we have here in Stockton.”It will be an unwanted stereotype for people that live off benefits but do want to work or have a reason why they cannot. People living in and around the areas that benefit street is filmed could also think this portrays a negative image of them as 'Local campaigners fear the television programme will see vulnerable residents "exploited", playing to “negative stereotypes” and making the neighbourhood look like a “hellhole”.'