Questionnaire analysis

Questionnaire Analysis

Course work-Magazine textual analysis

Look Magazine

Masthead

The masthead 'LOOK' is partly covered but  it shows that this is a very popular magazine because people will still know what it is even with the whole heading not being shown. It stands out because it is in a large bold font which has been consistently used by look. It also takes up 1/3 of the magazine cover which makes it hard to miss and one of the main focus points. The colour of the masthead is pink. Pink is seen as a feminism colour so it would mainly attract women as the target audience.

Slogan/Tag line

'How to respin your job into the career you really want'. This makes the claim that by buying this magazine and reading the article you will be in a career that makes you happy and that you actually want. This will attract students that are looking to get a job and women that are unhappy with their current working situation. It houses the word 'you' which makes the reader feel as though they are being targeted and that this magazine will know what career they really want to be in.

Central image

The central image is the clear main focus of the magazine as it has been centrally placed and everything else on the cover is surrounding it. The image is of a very well known woman Kim kardashion which makes the audience have an interest in her and intrigued to read abut her.  Kim Kardashion has been chosen as the main image on the front cover because she is international known and appeals to men and women of all ages.She is giving direct eye contact which draws the audience in to buy it. Her clothing is not inappropriate or revealing as she is wearing a high neck jumper which make it appeal make to people of a younger age.

Discourse & Cover lines

The discourse & cover lines focus new fashion icons, bargains and trends for women. One cover story includes how to 'think like a man' which further implies that this magazine if being advertised for women. One of the cover lines 'new year new bags' makes the reader feel as though they need to buy a new bag because this is implying that there are new fashion trends amongst bags and they should be in them not last year.Over all all of the cover lines appeal to the audience as they are written about fashion, beauty and celebrity's that will make the audience want to read the magazine.

Mode of address

The way the magazine addresses the reader is chatty and welcoming as though they already know what you like and what you want to buy.It uses the word 'you' which makes you feel like they are talking to. Also the cover line 'trends you'll adore' is an informal and  friendly was for the magazine to talk to the reader.

House style

This makes each LOOK magazine recognisable. The font style of the masthead and cover lines have stayed the same through every issue creating a general look of the magazine. This particular magazine has many titles in pink which stands out against the white backgrounds and is also a feminism colour and one many would associate with women. The reader then becomes familiar with the layout of the magazine and where to find items such as the issue number, date, price, main story, new trends ect.

Price

£1.80

Vogue


Masthead
The masthead 'VOGUE' is in large capital letters which makes it one of the focus point from the magazine cover. The type face serif font is iconic to the magazine and the audience will recognise it straight away. It is pink which is seen as a feminism colour as vogue's targets women to buy its magazines. The main image covers one letter of the VOGUE title but it is still very visible what magazine this is. That implies that Vogue is a well known magazine because even though the whole heading is not being shown it can still easily be distinguished what magazine it is.

Slogan/Tag line
This edition of VOGUE does not have a slogan/tag line. However on other editions of VOGUE the slogan/tag line is a banner across the letter V of the masthead.

Central Image
The main image on this magazine is of Lana Del Rey. The image of her takes up the whole page, is a mid-shot and so is the thing that catches the audience attention first. She is shown wearing a yellow summery dress which is not revealing or inappropriate. She is looking directly into the camera which will appeal to an audience as they will think she is looking just at them.  By putting an image of Lana Del Rey on the front cover people outside the age range of 25-45 which is who the magazine normally targets to may also want to buy the magazine. People that like Land Del Rey as a singer will want to buy the magazine and read the article about her to find out what she's doing.

Discourse & Cover lines

The cover lines on this magazine are quite simple and are placed all around the main image. They are all written in black and pink and are a mixture of serif and sans-serif typefaces. The cover lines will appeal to the audience as they tell them what features inside the magazine and so they will buy it if an article interests them. Each cover line has a large heading and then a smaller subheading underneath. This is so the audience can read it at a quick glance and will look closer to find out more information that is placed underneath. An example of one of the cover lines is 'its time to play dress up with your hair'. This will make people buy the magazine as they may now be conscious about their hair and want to find new ideas of how to change their look to make themselves look good and impress other People.

Mode of address
The way the magazine addresses the reader is informal for example 'more dash then cash'.This would be  because they want the reader to be welcomed by the magazine and so they will be persuaded to buy  it. word such as 'your' and 'yourself' are used on the cover to create a direct between the reader and the magazine.

House style
There are certain items that appear on every Vogue magazine such as the font serif used for the VOGUE title ,and cover lines written in serif and sans-serif. Each magazine cover also only uses a maximum of 3 main covers to keep the front cover looking clean and simple. There is also only one picture used on VOGUE covers because they want that one image to be the main focus of the magazine.

Price
£4.10

Marie Claire

Masthead
The masthead Marie claire is not in capital letters and does not dominate the front cover. As it is a longer title then most magazine to have it in a bigger font would take up two lines. It is pink to attract women to the magazine as pink is seen as feminism women's colour. Non of the heading has been covered by the main image to keep it as a focus of the front cover.

Slogan/Tagline
Underneath the masthead a tag line 'magazine of the year' has been written. This promotes the magazine to potential buyers as they would now feel as though this magazine must have something unique to make it 'magazine of the year'.

Central image

The central image is of blake lively a well known actress who many women look up to as she is seen having the perfect life. It is a mid shot of her and she is wearing a sequinned dress which suggests that his is a sophisticated and glom our magazine.She is the main focus of the magazine because her image has taken up the whole cover with no other images to distract away from it. With her making direct eye contract with the reader it draws them in towards the magazine. Marie Claire targets the professional and socially connected reader. Research produces results revealing an average reader age of 37. However a younger audience of Blake Lively fans could be interested in the magazine after seeing Blake in shows such as Gossip Girl

Discourse & Cover lines
The cover lines are limited to the two colours of pink and white to keep the from cover looking simple. This magazine offers information and advice on fashion and beauty trends which can be seen with the cover lines on the front cover. For example '722 fashion ideas for you' makes the reader feel as though they need to know what all of these now fashion ideas are. The cover lines are all placed around the image to keep it as a focus for the cover.

Mode of address
The magazine is informal and directly addresses the reader for example 'how i survived' This story is about a real life event and brings the reader in because they are directly talking to them.

House style
The font for the masthead stays the same for every Marie Claire magazine. This makes it recognisable to readers. Also every magazine has a main cover story for example 'new season style'. Only one image is used on Marie claire magazines as well.

Price

Magazine analysis

Vogue

Who is interested in this magazine:

Age:25-45

Gender:Women

Socio economic grouping: Group A and B and some C1

Age

The age range for vogue is 25-45 because one story mentions 'cut back alcohol'. This implies that they are not aiming to want young teenagers under the age of 18 to buy thins magazine because they are unable to buy alcohol at this age. Also even at18 when you can legal buy alcohol you would not be initialy thinking about cutting it out of your diet until a few year later suggesting that they are not advertising the magazine to young adults either.

Gender

The gender is women because they may look up to Rihanna and aspects of her life. So they would be interested in copying her style or body and reading this magazine with Rihanna as he main focus will help them get an instie into her life. In addition out of Rihanna's millions of fans a majority of them are women and seeing her on the cover will incise them to buy and read the magazine. Also there is a lot of feature story's on losing weight but still being healthy for example 'eat yours self happy' and how to find clothing that fits your odd type best for example 'fashion to fit every figure'.

Socio economic grouping

People in higher placed jobs in group A,B and some C would be in stressful jobs and the story 'foods to treat depression' may apply to them. 

Charli XCX-Break the rules

Mise-en-scene

Location-The starting and main location of the music video is at a school.It starts off in al hall way then on a track field with a yellow school bus. The yellow school bus and field with stand next to it shows us that this video is set in america .

Costume-The costume of the main 5 people in the video is white top and black skirt to represent school clothing and that they are representing school students.

Camera angles
The video starts of with Long shots which is used to show where they are which is a school and their relationship to one another with is good friends. It also helps to show change of location as they move to a shop and then to a homecoming.
There is also a lot of close-up shots of Charli XCX to show what emotions she is feeling through out the video.
The video is mostly shot at eye level as it is the most realistic angle that shows subjects as we would expect to see them in real life.
There is also some shots of Charli XCX on top of a school bus which are shot at a low angle which portrays her as being more dominant and powerful.

Camera movements
The camera jump cuts in on Charli XCX at the beginning of the video so the focus of the video on her and to make her the person on interests by blocking everyone else out of the shot. There is also pans of each scene to show where they are by fully showing the whole scene.Backward tracking is used to show the direction of the bus they are on aswell as tracking where the camera is following them.

Lighting

Most scenes are outside in natural lighting but some are in low key lighting.

Editing techniques
During the chorus where the song gets faster the shot duration get shorter and straight cuts between every shot.